Using Twitter for Business

Be helpful, be informative, be human, and be as responsive as U can

Ways you can use it for business

• Position yourself as an expert
• Promote your company
• Networking
• Generate new business
• Provide useful information
• Stay informed on industry topics
• Media coverage
• Customer service

What to post?

• Business vs. personal
• Compliment others
• Brag on yourself
• Share interesting information from other sources
• Share your news/videos/blog posts
• Answer people
• Ask questions
• Comment on topical news
• Give the inside scoop
• Respond to people who may need your services
• Retweet
• Don’t post “yes” “no” “I agree” “thanks”
• Keep one-on-one personal conversations off Twitter
• Spread out your tweets


5 Things You Can Do Immediately To Engage Twitter For Your Business

• Start adding your blog posts or news releases to expand their reach/readership
• Set up monitoring for mentions of your company or related phrases
• Find 10 people a day for the next week to follow that relate to your business
• Add Twitter to your email signature and contact us page
• Use Twitter to seek media coverage by following @skydiver and @profnet

Maximizing Twitter

• Link to social networks
• Cross promote
• Badge/feed on your website/blog
• Add to your email signature or in any list of ways to contact you
• Tweeple